Personal Branding and Personal Branding Photography

Personal branding s the ‘practice of people marketing themselves and their careers as a brand’. Each small business needs to attract exactly the right clients to survive and flourish. It is not your website. It is not your logo. It is not your business cards. These are just aspects of your brand. Personal branding establishes who you are, what you offer and who your customer is. It gives you the content for your marketing – for building and maintaining awareness.



A branding shoot is a perfect way to capture your authentic brand and give you the content to communicate that. Personal branding photography is the creation of a selection of branding images that tell the story of you and your personal brand. Branding photos that are carefully styled and crafted to show the people behind the brand as well as the actual product or service that you offer. Images that are authentic but also inspiring.

Personal branding shoots are a very important investment in your business and should be planned carefully to ensure you get a fabulous range of images that you can use across all your communication channels in print and screen resolution. The photo shoot will of course include some headshots but will ultimately delve much deeper into how it feels to work with you.